See below how we helped Culturelle® connect with its audience in South Korea during Chuseok or "Korean Thanksgiving."
In South Korea, Chuseok is the time of year when families gather together to give thanks for what they're grateful for in their lives. We saw this as a perfect opportunity for probiotics brand, Culturelle®, to raise awareness of the benefits of its products.
Enter the Culturelle® Family; Blu (the pragmatic father), Tori (the caring mother), Rosie (the quirky daughter), and Chu (the audacious son) explain the benefits of Culturelle®'s products in this Chuseok-themed comic we created for Instagram. This comic is also the first post in a larger social media campaign during which the audience can win Culturelle® products via a special giveaway during Chuseok.