A shake mix that's "choc-full" of indulgence

Herbalife is a leader in the health & wellness industry, creating high-quality and delicious products enjoyed around the world. It's flagship Formula 1 product line is a meal-replacement shake mix that's rich in nutrients and flavor.

To raise awareness of the new limited-edition Formula 1 Dark Chocolate Coconut shake mix, we used several mediums to reach Herbalife's target audience. We first created numerous web assets like sliders, triptychs, and product overviews that would live on the consumer-facing website MyHerbalife.com. We then sent two emails: the first announcing the launch of the new shake mix and the second tying it to Valentine's Day. We also posted on Herbalife Nutrition's Instagram page, announcing Formula 1 Dark Chocolate Coconut and sharing a recipe customers can try making with the new shake mix.

A shake mix that's "choc-full" of indulgence

Another one of the emails we created for this product launch.

FluffCo for dad

Ever notice how you get the best sleep when you are on vacation? FluffCo designs pillows that deliver the high-quality sleep you would expect at a 5-star hotel, but without the 5-star price.

For Father's Day in June, we saw an opportunity to tie FluffCo's pillows to this major holiday. We designed a series of email ads that described the benefits of FluffCo's pillows and provided codes for a special Father's Day sale. These emails helped recipients looking for a high-quality yet inexpensive gift for dad, while organically boosting brand awareness of FluffCo.

FluffCo for dad

Another one of the emails we created for this campaign.

Happy Chuseok from the Culturelle® "family"

In South Korea, Chuseok is the time of year when families gather together to give thanks for what they're grateful for in their lives. We saw this as a perfect opportunity for probiotics brand, Culturelle®, to raise awareness of the benefits of its products.

Enter the Culturelle® Family; Blu (the pragmatic father), Tori (the caring mother), Rosie (the quirky daughter), and Chu (the audacious son) explain the benefits of Culturelle®'s products in this Chuseok-themed comic we created for Instagram. This comic is also the first post in a larger social media campaign during which the audience can win Culturelle® products via a special giveaway during Chuseok.

Talia di Napoli "The Queen's Crown" pizza pack

Talia di Napoli brings the taste of Italy straight to your table. Each pizza features the finest Neapolitan ingredients and is baked in Naples before being cryo-frozen for worldwide shipping. To build awareness of Talia di Napoli's latest flavor pack for its "Queen" Margherita and "Crazy" Tartufo Three Cheese pizzas, we designed the following ads that give the two pizzas some personality.

Talia di Napoli "The Queen's Crown" pizza pack

Another one of the ads we created to promote this product.